Sony Music plus Alamo Information CEO Todd Moscowitz Start Santa Anna, New Performer and Brand Services Corporation – Variety

Sony Music Enjoyment and Alamo Records creator Todd Moscowitz have introduced the start of the new artist and content label services firm called Santa Anna.

Located in New York, the brand new company is going to be led by former Geffen Records GENERAL MOTORS Lee L’Heureux, who will certainly also keep the recently created function of Alamo Records chief executive, reporting in order to Moscowitz plus working together with Alamo COO Juliette Jones. Prior to his function at Geffen, L’Heureux had been senior VP of rhythm, urban and hip-hop advertising at Warner Records.

According to the announcement, the newest corporation will “support entrepreneurs plus assist artists in increasing their creative potential and build their particular businesses. ” Sony Songs already has and functions two huge label and artist providers divisions, the Orchard, which it fully acquired within 2015, and Awal, which usually it purchased from Kobalt for $430 million in 2021. Also last year it acquired M Erving’s Individual Re Sources , the distribution and artist solutions company.

In making the announcement, Moscowitz said, “I’m excited designed for Lee to participate the group and power his experience to create new possibilities for Alamo as well as start the start of exactly what will become an incredible journey meant for Santa Anna. ”

“I’ve always admired Todd’s approach to the particular music market, as properly as his dedication to supporting performers and their own distinct, innovative visions, ” said L’Heureux. “I’m honored for the opportunity and look ahead to consuming Alamo to another level and carving away a route for Santa Anna. ”

L’Heureux was called GM of Geffen in January of 2020 and helped in order to relaunch the particular Universal content label, which has seen main success with Olivia Rodrigo. Alamo, which was associated with Universal at the time, used Geffen’s promotion staff at the time.

In June associated with 2021, Universal’s share of Alamo has been acquired by Sony for approximately $125 mil , having a total buy of between $188 million and $225 million, according to Universal’s profits report that will year. The business, which has been founded in 2016 since a partnership with Universal simply by Moscowitz, earlier a highly regarded exec at 300, Warner Songs and Def Jam. The top acts include Lil Durk, Rod Wave, Blackbear and Smokepurpp.

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